World Health
Organization
INTRODUCTIONThe World Health Organization’s SOLPen program seeks to mitigate non communicable diseases in the Pacific.
We were engaged by the WHO to develop a behaviour change campaign in the Solomon Islands to reduce the Non Communicable Diseases (NCD). We developed an awareness information campaign built on the insight that a sense of familial obligations would prompt reconsideration of behaviours that lead to NCDs, whereas the usual campaigns appealing to self-preservation did not.
Following creative testing, it was determined that particular illustration styles were perceived as being more credible than photography-based creative. Versions of the creative were also adapted for pandemic health awareness.
